What we look for
Common bottlenecks
- Pages are redesigned without evidence of what shoppers struggle with.
- Checkout tests chase clicks without looking at completed orders.
- Retention programs send the same message to customers with different needs.
Conversion & retention research
Give customers a reason to return.
Find where shoppers hesitate, test the changes that matter, and build a clearer path to a second purchase. A six-week lab for founders who want to connect conversion with customer lifetime value.
$440.00 USD · One-Time Package
● Instant Digital Delivery
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SKU: LIG-CR-440
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· Maco Ecom LLC
Heatmap analysis
Checkout split-test plans
Retention & churn playbooks
01 / The approach
Understand the whole purchase, from first click to repeat order.
How we work
Changes to put into practice
- Combine heatmap observations with funnel and purchase data.
- Prioritize tests around a clear hypothesis and a decision rule.
- Use purchase patterns and customer signals to guide follow-up.
02 / 2026 Executive E-Commerce Cohort
The six-week curriculum.
Bring your store and the data you have. Each week produces an audit, plan, or tool you can use in your business.
Week 01
Read the funnel
Review store metrics, heatmaps, and customer behavior to identify where to investigate first.
Output · Research baseline
Week 02
Write the hypothesis
Use customer questions and on-page behavior to prioritize product asset or copy changes.
Output · Creative testing brief
Week 03
Plan the checkout experiment
Choose one source of friction and define an outcome and guardrails for a split test.
Output · Checkout split-test plan
Week 04
Account for channel differences
Compare what shoppers from key channels expect and where each group stalls.
Output · Channel segment map
Week 05
Design the second purchase
Plan post-purchase and reactivation messages based on reorder timing and churn signals.
Output · Retention and churn plan
Week 06
Measure what the lift is worth
Compare conversion, lifetime value, and contribution margin before deciding what to keep.
Output · CRO decision log
03 / Deliverables
What you get.
Direct support during the program and digital resources you can use with your team.
1-on-1 implementation sessions
Review store behavior, select experiments, and plan how to read the results.
CRO and retention playbooks
Get heatmap analysis, checkout split-test plans, retention loops, and churn mitigation protocols.
Private strategy channel
Get support on hypotheses and experiment interpretation during the program.
Lifetime resource updates
Keep access to future updates to the research and testing templates included in the package.
04 / Pricing
A research and testing practice you can run after the six weeks.
One payment covers the program and its included resources. There are no recurring program fees.
Complete digital mentorship package
$440 USD / One-Time
- Six-week conversion and retention program
- One-on-one implementation sessions
- Heatmap analysis and checkout split-testing plans
- Customer retention loops and churn mitigation protocols
- Private strategy channel and resource updates
100% digital delivery
05 / Results framework
What you’ll measure.
Three illustrative examples of how you could measure changes in your store.
Example 01
Product-page hesitation
Use a heatmap to locate repeated interactions, then test clearer sizing or delivery information.
Measure · Product-page-to-cart rate
Example 02
Checkout completion
Test an earlier delivery estimate against the current mobile checkout.
Measure · Completed orders per checkout start
Example 03
Customer retention
Use reorder intervals to test a timely follow-up against the existing campaign.
Measure · Repeat purchase rate and margin
06 / Frequently asked questions
Before you enroll.
How do I get access after enrolling?
Onboarding is digital. The onboarding email provides the steps for joining the private strategy channel and accessing the program materials.
Is this course videos or live mentorship?
You’ll work through your store data in live sessions and use templates to plan experiments, read the results, and decide what to do next.
What store platform do I need?
Bring an active Shopify, WooCommerce, or custom storefront. We’ll use the store data and systems you can access.
How do fulfillment and refunds work?
Sessions and resources are delivered digitally. Check the fulfillment and refund terms before enrolling.
Can my partner or team join the sessions?
Yes. Bring the people responsible for making or implementing the decisions you want to work through.
07 / Direct Order & Client Onboarding
Complete your order & enrollment.
Lock in your seat and receive your digital playbooks, templates, and 1-on-1 strategy scheduling link immediately upon payment confirmation.
PACKAGE SKU: LIG-CR-440 · IN STOCK (DIGITAL)
Conversion Rate Optimization (CRO) & Retention Engineering Lab
Operated & fulfilled by Maco Ecom LLC
- Full Store Heatmap, Scroll-Depth & Funnel Drop-off Analysis
Scheduled directly via private calendar link - Data-Driven Split-Testing Roadmap for Product & Checkout Pages
Immediate download & workspace access - Second-Purchase & Customer Lifetime Value (LTV) Retention Loops
Step-by-step implementation blueprints - Churn Mitigation Playbooks + 1-on-1 Implementation Reviews
Direct team & founder onboarding included
Program Package (LIG-CR-440)$440.00 USD
Digital Portal & Template AccessIncluded
1-on-1 Advisory OnboardingIncluded
Total Due Today$440.00 USD
✓ 100% Digital Delivery & Implementation Guarantee: Instant onboarding credentials and scheduling access are dispatched to your email immediately after checkout. All billing is processed securely under Maco Ecom LLC.
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